Why Great Art Doesn’t always Sell

Great art doesn't always sell. That statement makes a lot of artists uncomfortable, but it's true. We've all seen incredible artists struggle to make sales while others build thriving businesses. The good news? It doesn't necessarily mean your work isn't good enough. More often than not, it means you're solving the wrong problem. Read on to discover why great art is only half the equation—and why everything that happens Off the Canvas might matter even more.